The brand
Karlsbräu - a journey to craftsmanship
We are passionate about making beverages that make the lives of our consumers better!
This passion is taking us on a journey. A journey to which we invite our partners, friends and family to join with their outstanding products. A journey around the world – from Germany, to France, and on to Australia.
Together, we inspire people around the world with great taste and exciting flavour and we present to our consumers products with outstanding quality.
This passion is the motivation for our great team! Our peo-ple and their stories make Karlsberg what we are. They put all their courage, talents and enthusiasm into ensuring our company’s success, whether they’re at the brew kettle, in the office or on the road with our customers.
Be part of our journey, …
... A journey to CRAFTSMANSHIP & FRIENDSHIP!
Our Brand Logo
The iconic Brewer's Star
The iconic brewer's star is our trademark and has been an important part of the history of the brewery ever since we were founded in 1878. The brewer's star harks back to the brewers' guild sign and, with its six corners, symbolises all the elements involved in brewing (fire, water, air) as well as the ingredients required (malt, hops, water). It therefore represents the brewer's craft and our beers. The person on the brewer's star stands for our employees and the fantastic work they do. Their passion and enthusiasm take our brewery a step ahead every day. And you can taste the difference, in each of our drinks.
Our unique
quality
Our Karlsberg beers have been brewed according to the German purity law and not only impress our fans but also international juries of craft beer experts and beer sommeliers due to its taste and quality. Among others, it has won numerous “World Beer Awards” and “International Craft Beer Awards”. This what motivates our beer specialists to improve their craft a little every day.